Wednesday, October 31, 2007

Fall 2007

Like the hot runway trends you will see this fall, you will see a shift in the world of makeup toward a smokier, sexy eye and a neutral shimmered lip. For the magazine cover look -- try lining eyes with your favorite Eye Pencil and brushing lids with earthy toned Eye Shadows. Highlight the brow by swiping a neutral shadow like Bone or Taupe (dependent on your skin tone) just under the eyebrow. For a delicious pair of lips use a gloss that glistens like our Soft Peach or Wild Apple. With a sizzling look like this you will be armored to take on the season full force.

Tuesday, October 23, 2007

Step #2: Find the perfect shade for your skin.

The right concealer can change someone’s life. We believe we have the right concealers in Active Light and Circle\Delete for under the eyes. The best tool for these is our Camouflage Brush with a finger for using the body’s heat to work it into the skin.

Camouflage Brush

Choose a color that is slightly lighter than your skin tone – one to two shades at most. Using a concealer that is too light for one’s skin tone is the most common mistake made.

Tuesday, October 16, 2007

Lead in Lipsticks

The Lead in Lipsticks story that hit the headlines recently is the result of a study conducted by the Campaign for Safe Cosmetics on a variety of red lipsticks that were bought from drugstores and department stores around the country. The study showed that 49% of the lipsticks were free of lead and 61% contained from 0.03 to 0.65 parts per million (ppm) of lead. Interestingly, they also found that three lipsticks – the same brand and the same color – contained different amounts of lead.

Lead gets into lipsticks primarily through FD&C and D&C dyes which give them their color. The more vibrant the color the higher percentage of dyes. The FDA requires that manufacturers of dyes send each batch to the FDA for testing for heavy metals. Each batch is then certified. The FDA allows 10 – 20 ppm of trace metals. The FDA believes this is consistent with its longstanding goal of reducing consumers’ lead exposure to the lowest level that can be practicably obtained.

Unfortunately, it is impossible to live in a lead-free environment. Lead is in the air, water, and our soil.

Because we have always wanted to provide the “cleanest” products possible, we have conducted tests with an accredited laboratory on all of our products for heavy metals including lead. All colors passed with tests revealing no detection of heavy metals.

If you would like to read the Campaign for Safe Cosmetics’ Report here is the link:

Wednesday, October 10, 2007

Circle/Delete: Repair, Fade & Moisturize

Circle\Delete™ is an eye treatment as well as a concealer that enables you to choose from a duo of colors in each pot to obtain the exact color for your skin. Formulated with conditioners like jojoba esters and avocado oil, both high in vitamins A, C, D and E to nourish the under-eye area. Circle\Delete also contains vitamin K, which is thought to repair blood vessels and lighten the skin.

Tuesday, October 02, 2007

Step #1: Choose the Concealer That’s Right For You

Active-Light™Under-eye Concealer, like all of our products, is free of binders such as talc. As a result, there is no need to pile on product and risk creasing or accentuating fine lines.

The mineral particles in Active Light™ create a soft-focus effect and change the way light is reflected from the skin, camouflaging any sign of fatigue and concealing dark circles.

As an added bonus, studies have shown the percentage of Buckwheat Wax in Active Light™ may even reduce puffiness around the eyes. And its convenient pen packaging allows for a mess-free application anywhere, anytime!

Under-Eye Camouflage : A Step-by-Step Guide

This is the number one beauty complaint from women. Because we’ve all experienced dark under-eye circles before, our beauty experts have compiled a step-by-step guide to whisking dark circles away in seconds for a smooth, healthy-looking complexion. Keep checking back each week for a new section!