We talk about “mature eyes” in makeup. A friend of mine once said: “Couldn’t we call them ‘experienced eyes’?” So for all of those experienced eyes out there, here are some tips.
Less is more, especially when it comes to mascara. Too much mascara has an aging effect. When you’re applying your shadow in the crease, do it with the eye open. This way you will be able to see how far you need to go to get the color onto the edge of the brow bone.
Don’t choose colors that are too dark because they have a way of making you look tired. Heavy lining around the eye can have the same effect. Light in the inner corner of the eye will wake your eyes up. A quick was of doing this is to use our Highlighting Pencil (the white or pink side will work) and run it around that inside corner. Blend the edges with your finger. It doesn’t have to be perfect because it will just look like light, not color.
It’s very common as we age to lose the outside third of our brows, so be sure to pay attention to them. Use our Super-Shape Me Eye Brow Kit to shade in the brow and create that missing third. (The kit comes with directions.) You’ll be amazed what it does for your eyes!
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Jane Iredale is the president and founder of Iredale Mineral Cosmetics. She was the first to supply the aesthetics industry with a full-line of makeup based on minerals and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line and lectures all over the world on its benefits.
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16 comments:
I just turned 53 and am worried about my skin as far as aging. Thanks for the helpful hints, I've been concerned lately that my eye makeup, as well as face makeup may need a change, these tips really helped me not look so 53! Keep the suggestions coming.
This is great information. I had no idea that age is why we loose part of our eye brows. That explains what has happened and why I have only 2/3 of an eyebrow left on each side.
Thanks
Thank you for the information on aging eyes! My eyes are my best asset, so I want to keep them as bright and beautiful as possible.
On another note, I love your products! I have used the foundation (loose and pressed) for several years. I was recently told by a 27y/o that I have a beautiful glow! Thanks, Jane.....keep us glowing!
I love this technique. I'm only in my 20s, but applying eyeshadow to the crease with my eyes open works alot better than when they are closed. I like the outcome better as well. Thanks for the tipp.
Having the right tools to apply this great mineral makeup is key to making it look suddle, and Radiant. The Jane Iredale Brushes are great and very durable when cared for. I have my favorites, and you will find yours.
Thanks for the great tip. I am a mature woman and tried the suggestion and even my husband made a comment on how beautiful I looked when we were at dinner. Thanks to Jane Iredale
Please tell me (and others) more :)
Create a video for women 40 and over with lots of tips on how to apply make up.
I was looking at some photos of my younger self and was utterly mystified by why my eyebrows looked so much thicker then. What a relief to know that it wasn't me 'over tweezing'
I always admire the dark eye makeup I see on the actresses on TV. However, when I try even half of the eye makeup they use I find myself looking very unattractive. I hardly ever wear eye makeup as it is, so when I do it takes some getting use to. I don’t think the really dark eye look is for me. However, I do like the way a couple coats of mascara complements my whole face.
The Daytime eye shadow kit is awesome.
I want to try the new Night Time Eye Kit.
I like to wear darker eye makeup at night.
I love this technique.
Does purple look great on all eyes?
I like the Creme to Powder Eye Liner...
The White Pink Hightlighter looks beautiful on green eyes.
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