Friday, July 28, 2006

Selecting your Mascara Color.

What color mascara should you wear? We sell about three times more Black than Black/Brown, but I personally think that black is over-used. Unless you have naturally black lashes, black mascara can look harsh and aging. Although long gorgeous lashes are the crowning glory to beautiful eyes, if they’re piled full of mascara, they become too obvious, take all the focus and look seriously fake.

It’s impossible to apply endless coats of mascara without getting clumps and I think it looks, dare I say it, trashy. The trick to gorgeous lashes is easy. Apply a layer of our PureLash Conditioner. Allow it to dry for 30 seconds. Wipe off your mascara wand and replace it in the tube and twist. Then rock it at the base of the lashes and pull it through to the tips. Before it’s dry, add another coat to the lashes on the outside upper corner. This will give the eye a lift. Pinch off any large clumps with your fingers and separate lashes with a Spooley or a dry mascara wand.

And don’t be wedded to black. Black/Brown is softer and looks more natural. It’s a nice trick to brush the tips of lashes with another color. Try our Teal, Navy or Wine.

6 comments:

Anonymous said...

I've honestly never thought to try a different color then black, I'll give a different color a try. Thanks.

Anonymous said...

I wear the brown black Maskera. I'm very fair with brown lashes. If I wear black, and 1 little lash is not covered completely it makes them look funny.

Anonymous said...

I was alway used to using Black Mascara, then changed to Brown as Jane Iredale suggested. What a big difference that made my eyes look. Thanks for the great tip.

Anonymous said...

I've been using Brown/Black Mascara since day one. When I tried the Jet Black I felt it looked a little fake for my light skin tone.

Anonymous said...

Does Navy look good on everyone?

Anonymous said...

Black is too dark for me.